SELECTED PROJECTS

SELECTED PROJECTS

Sage Global Rebrand

Post-rebrand: $200M revenue increase. $100M capital raised.

ClearCo Brand Transformation

A brand that launched with conviction — and earned an extended engagement.

AVEVA Brand Refresh

Sometimes the answer isn't a rebrand. This was one of those times.

AVEVA Generation I

10 million clicks. CTR 1.8x the benchmark. 80% video completion rate.

  • JOE FRANKLIN

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  • JOE FRANKLIN

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  • JOE FRANKLIN

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  • JOE FRANKLIN

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  • JOE FRANKLIN

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  • JOE FRANKLIN

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  • JOE FRANKLIN

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© 2026 Joe Franklin

Brand strategy and transformation for companies at inflection points.

  • JOE FRANKLIN

  • -

  • JOE FRANKLIN

  • -

  • JOE FRANKLIN

  • -

  • JOE FRANKLIN

  • -

  • JOE FRANKLIN

  • -

  • JOE FRANKLIN

  • -

  • JOE FRANKLIN

  • -

© 2026 Joe Franklin

Brand strategy and transformation for companies at inflection points.

  • JOE FRANKLIN

  • -

  • JOE FRANKLIN

  • -

  • JOE FRANKLIN

  • -

  • JOE FRANKLIN

  • -

  • JOE FRANKLIN

  • -

  • JOE FRANKLIN

  • -

  • JOE FRANKLIN

  • -

© 2026 Joe Franklin

Brand strategy and transformation for companies at inflection points.